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19 Sep 2019

Clean label: how to formulate its products to meet consumer expectations?

Consumers are increasingly attentive and demanding with regard to the composition of food products. According to the latest Kantar TNS 2018 "Food 360" study, healthy eating is a fundamental expectation in all countries, but a growing proportion of consumers (66%) consider it likely that food will harm their health. (+13 points since 2012)

On 26 September, MEPs adopted the report of the Committee of Inquiry on Industrial Food. Among the main proposals are the removal of most of the 338 additives by 2025, keeping only the 48 additives already authorised for organic use.

On the other hand, online product comparators such as Yuca (5 million users), Openfood facts, Scan up or Nova classification are multiplying and reinforcing consumer expectations for products that are nutritionally improved, as little processed as possible and with a limited number of additives.

Engaging in the Clean Label means being in step with the market and the evolution of food consumption towards more naturalness and meets consumers' needs for trust, transparency and values.

So how can we reduce the list of ingredients and limit the use of additives and guarantee clean label products?

Our teams of CTCPA experts support small and medium-sized businesses in their projects to develop and reformulate Clean Label or "no" products.

  1. First, by auditing your products to target possible levers for improvement, in person or remotely.
  2. Then by a day of diagnosis on your products and processes: identification of alternatives, i.e. ingredients capable of replacing additives or others, and choosing them according to its manufacturing process.
  3. Finally, if you wish, we can assist you with a more complete approach to formulating and adapting processes to these new constraints.